So many people think that social media is just for time-wasting. It’s not. Social media can be an invaluable tool when looking for a new job, or even when trying to boost your skills for your current role. Try these ideas and see how you go.
A visible resume on Linkedin
The most obvious way that social media can help your career is by using the social network dedicated to professional networking: LinkedIn. Although, that’s not the only social network that can help you get a job. Wherever you do it, once you’ve put your resume details online, you never really know who might stumble across them and want to hire you. Get a few great testimonials each year, keep your skills updated and browse the LinkedIn site occasionally to meet new people.
Curating content for your expertise
Whichever social network suits you most, curating content for your expertise is a perfect way to showcase what you know and care about. Pinterest and Twitter are ideal for this, but you may also see great results on other social networks. The things to keep in mind about curating content are that you’re showcasing what you know, you’re attracting followers who like that sort of information, and you’re positioning yourself as an expert in that knowledge.
Meeting other experts in your field
Social networking is a two-way street. You might be attracting experts in your field by the things you curate and talk about, but also you might find yourself drawn to other experts in your field by what they post. It doesn’t really matter how you found each other: what matters is that you build on that, grow acquainted with each other and perhaps even become friends. You’d be surprised what sort of opportunities can come up just because someone you know realizes you could be the right person for the job.
Actively researching companies to work for
LinkedIn is an obvious starting place for a bit of active research on companies you might like to work for. But don’t stop there! Check out Facebook pages, Twitter accounts and more. Try searching all profiles on all social networks for the name of the company and see which executives and employees are posting publicly. See what you can learn about the company culture from these individuals.
Using social networks to find jobs
Across all forms of social media, you’ll find job postings. They’re not always that easy to find, since hashtags like #Jobs can get overrun by spammers pretty quickly. But use #Jobs and a related hashtag as a starting point and you’ll soon find the less-popular, higher quality feeds worth following.
Learning about your co-workers
These are the people you work with every day, but what do you know about them? If you want to have something a little more personal than the weather to chat about, try to learn about these people via social media. For starters, make a Facebook group and a Twitter list for your co-workers and take a look in regularly to see what they’re posting. This is quite a passive way to learn more about them over time.
Attracting clients and employers
All of your regular posts, genuine relationship-building and active curation eventually pull together to create a social profile that shows you’re a skilled, interesting, relatable individual. Potential clients and employers come to appreciate your professionalism, they recognise your face and they remember who you are. Who are they going to hire when they next have work that needs doing? You, if you’re available.
Carving a new role for yourself in your current job
So, you’re always tweeting, you run two YouTube channels, use Snapchat every day and have a massive Instagram following? Not only are you probably a millennial, but you’re possibly the most qualified person in your office to handle these forms of social media for the business.